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PRICE-TAG MASTERY

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Master of Price Numbering

Menguasai ilmu tentang pemilihan angka yang atraktif untuk tiap produk berbeda

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Rp175.000

FREE

Mengupas tuntas tentang angka 9 yang ajaib

Membahas tentang digit depan yang sangat berpengaruh

Kondisi dimana Charming Price fatal jika digunakan

Membuat customer ringan mengeluarkan uang untuk barang semahal apapun

Kapan kondisi harga akhiran 95 lebih baik dari 99

Bagaimana strategi pricing untuk  customer melek harga

Bagaimana mengaitkan inisial nama & tanggal lahir customer kedalam harga

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Master of Price Presentation

Menguasai ilmu tentang cara menyajikan label harga yang bikin customer susah move on

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Rp125.000

Apa pengaruh jumlah suku kata yang kita sebutkan terhadap persepsi customer

Bagaimana menampilkan cent/receh secara visual

Bagaimana pengaruh tanda baca/pemisah ribuan pada buying behaviour customer

Mengapa warna merah begitu menggairahkan ?

Bagaimana pengaruh layout design produk terhadap buying behaviour customer

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Master of Price Framing

Menguasai strategi pembingkaian harga menjadi bentuk lain yang menggairahkan

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Rp110.000

Teknik Pembingkaian (Reframing) Harga dengan cara splitting price

Teknik Pembingkaian (Reframing) Harga dengan cara memecah mata uang

Teknik Memotivasi Customer dengan Kesenangan vs Kerugian

Teknik Memotivasi Customer dengan Fokus ke Uang vs Moment

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Master of Price Contexting

Menguasai strategi penempatan konteks harga yang mengubah buying behaviour

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Rp100.000

Teknik Menempatkan Produk pada Konteks Pilihan Harga yang enggan dipilih

Teknik Mengarahkan Keputusan Customer pada paket pilihan Harga yang paling kita inginkan

Bagaimana meningkatkan ambang /baseline harga suatu barang di alam bawah sadar customer

Bagaimana meningkatkan ambang /baseline harga suatu barang dan angka penjualan di alam bawah sadar customer

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Master of Price Discounting

Menguasai strategi pemotongan harga yang membuat customer sulit tidur

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Rp250.000

Teknik Membesarkan Kesan Diskon dengan matematika sederhana

Teknik Membesarkan Kesan Diskon dengan matematika sederhana

Bagaimana cara menyajikan harga diskon dalam persen vs dalam nilai absolutnya

Bagaimana pengaruh ukuran font harga diskon terhadap penjualan

Bagaimana pengaruh jarak teks harga diskon & harga awal terhadap penjualan

Bagaimana “menyesuaikan” kata-kata untuk memperbesar kesan diskon

Bagaimana pengaruh penempatan harga asli vs diskon secara vertikal maupun horizontal

Bagaimana memaksimalkan diskon dengan first digit effect

Bagaimana memaksimalkan diskon dengan mengubah digit terakhir

Bagaimana meningkatkan penjualan dengan memberi batasan per customer di tiap produk

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Master of Additional Charge

Menguasai strategi penyajian biaya tambahan yang tidak terlihat mahal di mata customer

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Rp150.000

Bagaimana menampilkan Biaya tambahan yang tepat

Bagaimana menggunakan efek ukuran font dalam additional charge

Bagaimana pengaruh level diskon terhadap teknik partisi harga

Bagaimana strategi menampilkan harga produk dengan biaya tambahan yang lebih dari satu

Bagaimana menentukan kapan menggunakan % kapan mengguanakan $ dalam menampilkan biaya tambahan

Bagaimana menampilkan harga total produk (yang sudah termasuk biaya tambahan) tanpa menimbulkan kesan berat

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Semua Materi Disajikan Berdasarkan FAKTA (bukan OPINI) Penelitian dari:

JOURNAL INTERNASIONAL Senilai Rp7.672.000

  1. Anderson, E. T., & Simester, D. I. (2003). Effects of $9 price endings on retail sales: Evidence from field experiments. Quantitative marketing and Economics, 1(1), 93-110.
  2. Ariely, D. (2008). Predictably irrational. New York: HarperCollins.
  3. Ariely, D., & Wallsten, T. S. (1995). Seeking subjective dominance in multidimensional space: An explanation of the asymmetric dominance effect. Organizational Behavior and Human Decision Processes, 63(3), 223-232.
  4. Bambauer-Sachse, S., & Grewal, D. (2011). Temporal reframing of prices: When is it beneficial?. Journal of Retailing, 87(2), 156-165.
  5. Biswas, A., Bhowmick, S., Guha, A., & Grewal, D. (2013). Consumer evaluations of sale prices: role of the subtraction principle. Journal of Marketing, 77(4), 49-66.
  6. Bizer, G. Y., & Schindler, R. M. (2005). Direct evidence of ending-digit drop-off in price information processing. Psychology and Marketing, 22(10), 771.
  7. Burman, B., & Biswas, A. (2007). Partitioned pricing: Can we always divide and prosper?. Journal of Retailing, 83(4), 423-436.
  8. Carlson, J. P., & Weathers, D. (2008). Examining differences in consumer reactions to partitioned prices with a variable number of price components. Journal of Business Research, 61(7), 724-731.
  9. Chakravarti, D., Krish, R., Paul, P., & Srivastava, J. (2002). Partitioned presentation of multicomponent bundle prices: Evaluation, choice and underlying processing effects. Journal of Consumer Psychology, 12(3), 215-229.
  10. Chandrashekaran, R., & Grewal, D. (2006). Anchoring effects of advertised reference price and sale price: the moderating role of saving presentation format. Journal of Business Research, 59(10), 1063-1071.
  11. Chen, S. F. S., Monroe, K. B., & Lou, Y. C. (1998). The effects of framing price promotion messages on consumers’ perceptions and purchase intentions. Journal of retailing, 74(3), 353-372.
  12. Choi, P., & Coulter, K. S. (2012). It’s not all relative: the effects of mental and physical positioning of comparative prices on absolute versus relative discount assessment. Journal of Retailing, 88(4), 512-527.
  13. Choi, J., Lee, K., & Ji, Y. (2012). What type of framing message is more appropriate with nine-ending pricing? Marketing Letters, 23(3), 603-614.
  14. Coulter, K. S., & Coulter, R. A. (2005). Size does matter: The effects of magnitude representation congruency on price perceptions and purchase likelihood. Journal of Consumer Psychology, 15(1), 64-76.
  15. Coulter, K. S., & Coulter, R. A. (2007). Distortion of price discount perceptions: The right digit effect. Journal of Consumer Research, 34(2), 162-173.
  16. Coulter, K. S., & Grewal, D. (2014). Name-letters and birthday-numbers: Implicit egotism effects in pricing. Journal of Marketing, 78(3), 102-120.
  17. Coulter, K. S., & Norberg, P. A. (2009). The effects of physical distance between regular and sale prices on numerical difference perceptions. Journal of Consumer Psychology, 19(2), 144-157.
  18. Coulter, K. S., Choi, P., & Monroe, K. B. (2012). Comma ‘N’ cents in pricing: The effects of auditory representation encoding on price magnitude perceptions. Journal of Consumer Psychology, 22(3), 395-407.
  19. Gendall, P., Fox, M. F., & Wilton, P. (1998). Estimating the effect of odd pricing. Journal of Product & Brand Management, 7(5), 421-432.
  20. Gourville, J. T. (1999). The effect of implicit versus explicit comparisons on temporal pricing claims. Marketing Letters, 10(2), 113-124.
  21. Grewal, D., Marmorstein, H., & Sharma, A. (1996). Communicating price information through semantic cues: The moderating effects of situation and discount size. Journal of Consumer Research, 148-155.
  22. Huber, J., Payne, JW., Puto, C. (1982). Adding asymmetrically dominated alternatives: Violations of regularity and the similarity hypothesis. Journal of consumer research, 9(1), 90-98.
  23. Jeffrey Inman, J., Peter, A. C., & Raghubir, P. (1997). Framing the deal: The role of restrictions in accentuating deal value. Journal of Consumer Research, 24(1), 68-79.
  24. Josiam, B. M., & Hobson, J. P. (1995). Consumer choice in context: The decoy effect in travel and tourism. Journal of Travel Research, 34(1), 45-50.
  25. Kim, H. M. (2006). The effect of salience on mental accounting: How integration versus segregation of payment influences purchase decisions. Journal of behavioral decision making, 19(4), 381-391.
  26. Kim, H. M., & Kramer, T. (2006). The moderating effects of need for cognition and cognitive effort on responses to multi-dimensional prices. Marketing Letters, 17(3), 193-203.
  27. Kim, M. H., & Kachersky, L. (2006). Dimensions of price salience: a conceptual framework for perceptions of multi-dimensional prices. Journal of Product & Brand Management, 15(2), 139-147.
  28. Larson, R. B. (2014). Psychological pricing principles for organizations with market power. Journal of Applied Business and Economics, 16(1), 11-25.
  29. Lee, Y. H., & Han, C. Y. (2002). Partitioned pricing in advertising: Effects on brand and retailer attitudes. Marketing Letters, 13(1), 27-40.
  30. Lewis, M., Singh, V., & Fay, S. (2006). An empirical study of the impact of nonlinear shipping and handling fees on purchase incidence and expenditure decisions. Marketing Science, 25(1), 51-64.
  31. Lowry, J. R., Charles, T. A., & Lane, J. A. (2005). A comparison of perceived value between a percentage markdown and a monetary markdown. Marketing Management Journal, 15(1), 140-148.
  32. Mishra, H., Mishra, A., & Nayakankuppam, D. (2006). Money: A bias for the whole. Journal of Consumer Research, 32(4), 541-549.
  33. Mogilner, C., & Aaker, J. (2009). “The time vs. money effect”: Shifting product attitudes and decisions through personal connection. Journal of Consumer Research, 36(2), 277-291.
  34. Morwitz, V., Greenleaf, E., & Johnson, E. J. (1998). Divide and prosper: consumers’ reaction to partitioned prices. Journal of Marketing Research, 35, 453-463.
  35. Müller, H., Kroll, E. B., & Vogt, B. (2012). Do real payments really matter? A re-examination of the compromise effect in hypothetical and binding choice settings. Marketing Letters, 23(1), 73-92.
  36. Nunes, J. C., & Boatwright, P. (2004). Incidental prices and their effect on willingness to pay. Journal of Marketing Research, 41(4), 457-466.
  37. Pechtl, H. (2009). Value structures in a decoy and compromise effect experiment. Psychology & Marketing, 26(8), 736-759.
  38. Puccinelli, N. M., Chandrashekaran, R., Grewal, D., & Suri, R. (2013). Are men seduced by red? The effect of red versus black prices on price perceptions. Journal of Retailing, 89(2), 115-125.
  39. Raghubir, P., & Srivastava, J. (2009). The denomination effect. Journal of Consumer Research, 36(4), 701-713.
  40. Schindler, R. M. (2006). The 99 price ending as a signal of a low-price appeal. Journal of Retailing, 82(1), 71-77.
  41. Schindler, R. M., & Kibarian, T. M. (1993). Testing for perceptual underestimation of 9-ending prices. Advances in Consumer Research, 20(1), 580-585.
  42. Schindler, R. M., & Kibarian, T. M. (1996). Increased consumer sales response though use of 99-ending prices. Journal of Retailing, 72(2), 187-199.
  43. Schindler, R. M., & Kibarian, T. M. (2001). Image communicated by the use of 99 endings in advertised prices. Journal of Advertising, 30(4), 95-99.
  44. Sheng, S., Bao, Y., & Pan, Y. (2007). Partitioning or bundling? Perceived fairness of the surcharge makes a difference. Psychology & Marketing, 24(12), 1025-1041.
  45. Simonson, I., & Tversky, A. (1992). Choice in context: Tradeoff contrast and extremeness aversion. Journal of Marketing Research, 29(3), 281.
  46. Suk, K., Lee, J., & Lichtenstein, D. R. (2012). The influence of price presentation order on consumer choice. Journal of Marketing Research, 49(5), 708-717.
  47. Thomas, M., & Morwitz, V. (2005). Penny wise and pound foolish: The left-digit effect in price cognition. Journal of Consumer Research, 32(1), 54-64.
  48. Thomas, M., Simon, D. H., & Kadiyali, V. (2010). The price precision effect: Evidence from laboratory and market data. Marketing Science, 29(1), 175-190.
  49. Van Rompay, T. J., de Vries, P. W., Bontekoe, F., & Tanja‐Dijkstra, K. (2012). Embodied product perception: Effects of verticality cues in advertising and packaging design on consumer impressions and price expectations. Psychology & marketing, 29(12), 919-928.
  50. Wadhwa, M., & Zhang, K. (2015). This number just feels right: The impact of roundedness of price numbers on product evaluations. Journal of Consumer Research, 41(5), 1172-1185.
  51. Wansink, B., Kent, R. J., & Hoch, S. (1998). An anchoring and adjustment model of purchase quantity decisions. Journal of Marketing Research, 1998, 71-81.
  52. Xia, L., & Monroe, K. B. (2004). Price partitioning on the internet. Journal of Interactive Marketing, 18(4), 63-73.
  53. dan Penelitian lain yang terus di Update

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